Brad Ngata: EDITORIAL: 2008 Attitude

Awards

Finailist: 2007 'Australian Hairdresser of the Year'
Finalist: 2007 'Australian Session Stylist of the Year'
Finalist: 2007 'Best Photographic Collection'
Winner: 2006 'Australian Hairdresser of the Year
Winner: 2005 'Australian Hairdresser of the Year'
Winer: 2006 'Best Photographic Collection'
Winner: 2005 'Best Photographic Collection' (Hair Expo)
Winner: 2004 Cleo Maybelline Australian Fashion Awards 'Australian Hairstylist of the Year'
Winner: 2003 'Culture Editorial Award'
Winner: 2003 'Australian Session Stylist of the Year' A.H.F.A.

Bio - August 2011

Brad Ngata is the creative director and co-owner (with partner Glenn Chaplin) of Australia’s edgiest ‘boutique’ salon brand, Brad Ngata Hair Direction, which comprises the 'down-town' original salon (established in 2001) positioned across two adjoining terraces and located in the coolest hub of Darlinghurst, and the 'up-town' city salon (due to open in September this year)at Sydney's newest premier entertainment precinct, 'The Ivy' The Brad Ngata Hair Direction brand has become synonymous with innovative hair styling and quality salon service, with close alignment with the media, fashion and advertising industries, and is recognised throughout the country and internationally.

Ngata’s most recent accolades include having won the hairdressing industry’s most highly prized title, ‘Australian Hairdresser of the Year’ for two consecutive years (both 2005 & 2006); the consumer media awards of ‘Sydney’s Best Hairdresser’ for two consecutive years (through the Sydney Morning Herald’s ‘The Sydney Magazine’ Readers Poll), and ‘Australian Hair Stylist of the Year’ at the 2004 Cleo Maybelline Australian Fashion Awards (awarded by the beauty and fashion industry). In 2005 he was included in the Sunday Telegraph magazine’s ‘Hot 100 List’ of Australia’s most influential style-setters and trends, and more recently in the 14th Edition 2007 Margaret Gee's Australian Celebrity Contact Book.

Brad Ngata has been established in the Australian hairdressing industry for over two decades and is held in high esteem by industry professionals and the media alike. After just one year of setting up his own salon business he won the coveted ‘Session Stylist of the Year’ award at the Australian Hair Fashion Awards (2003) conducted by The Australian Hairdressers Journal, after judging by that magazine’s publishers and a number of Australia’s leading beauty and fashion editors. This was followed up with winning the prestigious 2003 Hair Expo Editorial Award. He is the only Australian hairdresser to have won both major industry session awards in the one year which is testimony to his abilities at runway and fashion/beauty editorial styling.

Ngata is firmly in tune with the latest hair directions and techniques, and his adaptability ensures that he is constantly in demand for regular session styling with leading advertisers and editorial teams. His work has appeared in Australian glossy magazines such as Vogue Australia, Oyster, Yen, Sunday Magazine and Summer/Winter as well prestigious international glossies including UK Grazia, UK Harpers & Queen, UK GQ, UK Harpers Bazaar, British Vogue and Chinese Vogue. A trade media favourite, his work has been featured in major trade journals throughout the world including Australian Culture, The British Hairdressers Journal, Expression (Asia), Estetica, Creative Head (UK), Hattitude (Asia) and Hairs How (Russia). His work is further showcased with his tips and interviews appearing regularly in the beauty pages of virtually every Australian glossy.

Over the years Ngata has nurtured relationships with niche Australian designers and this has seen him directing the hair teams for a number of Mercedes Australian Fashion Week showings including the edgy labels Ksubi (formerly Tsubi), Akira Isogawa, Fleur Wood, Sarina Suriano (jeweller), Jozette, Gabriel Scarveli, Azzollini, Tina Kalivas, Jessie Hill, Life with Bird, Andysoma, Funkulo, Sass & Bide, Justine Taylor and Something Else. He has also directed parades for Rachel Hunter’s ‘Lola’ swimwear, Yeojin Bae, Zambesi, Billion Dollar Babes, and Wheels & Doll Baby, as well as at London Fashion Week (for Ksubi and Andysoma), and at Paris Fashion Week (2005) where he was hair director for the Australian designer showcase featuring Arika Isogawa, Sarina Suriano, Claude Maus, Mad Cortes and Camilla & Mark at the Australian Embassy in Paris. Extremely individual in his approach to hair direction, Ngata’s styling always demands the attention of runway photographers and fashion journalists, and is a contributing factor in ensuring high profile media coverage for the designers he works with.

Not one to betray the intimacies of his famous clientele, Brad’s reputation precedes him as a preferred stylist to many high profile celebrities both in Australia and overseas. In 2003 he scored enormous kudos as the chosen stylist of Hollywood actress, Portia de Rossi, during her Australian tour. He is also regular hairdresser for actress, Kate Beahan (co-star of Eric Bana in ‘Chopper’, Jodie Foster in ‘Flightplan’ and Nicholas Cage in the ‘Wicker Man’) and has worked with Australian actors Russell Crowe, Abbie Cornish and Emma Booth; film director, Baz Luhrmann; international models including Miranda Kerr, Alexandra Agnoston, Kristy Hinze and former Miss Universe, Jennifer Hawkins; International music sensations, Sneaky Sound System, Silverchair's Daniel Johns and The Divinyls' Chrissy Amphlett & Mark McEntee; and TV presenters including Erika Heynatz and Jodhi Meares. On the other side of the camera, Ngata has been featured on numerous TV programs including ‘Australia’s Next Top Model’ (Seasons 1 & 4), ‘Mornings with Kerri-Anne’, ‘Sixty Minutes’, ‘Backstage Pass’, ‘Sunrise’, Today, and, most recently, ‘Risking It All’ and the BBC documentary ‘Wanted Down Under’.

From 2002 - 2007 Ngata was crucial to the development of the KMS California brand in Australia and internationally, With Partner Glenn Chaplin as producer, Ngata conducted seminars and full-production shows for audiences from 50 to 500 in the U.S. cities of Las Vagas, Hollywood, Nashville, Baltimore, Los Angeles and New York; European cities of Paris (France) , Marbella, (Spain), London (U.K.), Frankfurt, (Germany) Helsinki, (Finland), Amsterdam, (Holland), and Oslo, (Norway); Asian cities of Hong Kong, Jakarta, Singapore, Taipei : and every major Australian and New Zealand city.

Brad Ngata Hair Direction move forward in 2008 with the establishment of a new and exciting partnership with global haircare leaders, L'Oreal Professionnel and Kerastase Paris.

L'Oreal Professionnel, the leading brand in colour and haircare, prides itself on a close link with fashion, which is the perfect synergy for Brad Ngata hair Direction who excels in this area of work.
Kerastase Paris, the exclusive salon brand, with luxurious positioning, is only available in with worlds most prestigious salons, which complements the 'boutique' salon brand of brad Ngata Hair Direction.

The Brad Ngata Hair Direction salon team are a crack team of Australia’s hair industry stars, committed to a policy of exclusive and focused sessions, following Ngata’s own service mantra: “you’re the star, sweetheart!” This resulted in Brad Ngata Hair Direction winning a host of the industry’s most prestigious awards in the past couple of years including:
· ‘Artistic Team of the Year’ (2006 and 2004 Australian Hair Fashion Awards),
· ‘Salon Team of the Year’ (2006 and 2005 Australian Hair Expo Awards),
· ‘Salon Business of the Year’ (2004 and 2005 Australian Hair Fashion Awards).
· ‘Apprentice Hairdresser of the Year’ (2004, 2005, 2006),
· ‘New Creative Force’ (2005 & 2006 Hair Expo),
· ‘Men’s Hairdresser of the Year’ (2006 Australian Hair Fashion Awards),
· ‘Best Photographic Collection’ (2006 & 2005 Hair Expo Awards).
.'Colourist of the Year' (hair expo Awards 2007 Finalist, 2006 Finalist)

Ngata has mentored the session careers of many of his staff, resulting in a celebrity who’s-who of credits including TV presenters Jamie Durie, Erika Heynatz and Ian ‘Dicko’ Dickson; singers Delta Goodram, Michael Buble, Shannon Noll, Missy Higgins, John Mayor and Brian McFadden; music groups The Veronicas, Human Nature and Thirsty Merc; actors Tammin Sursock and David Wenham; and celebrity/model, Michelle Leslie and Louise Van de Vorst.

Brad Ngata Hair Direction is located at
273-275 Goulburn St, Darlinghurst, Sydney, NSW, 2010. AUSTRALIA.

For further information:
Glenn Chaplin at Brad Ngata Hair Direction on 61 2 9281 1220 or brad@bradngata.com.au;
· For informnation on the relationship with L'Oreal Professionnel and Kerastase,please contact Tess Tzambazis, Communication & Events Manager, ttzanbazis@au.loreal.com or 03 9272 2223.
· For general PR enquiries , images or to arrange interviews or to speak with Brad:contact Anna McClumpha or Melissa Welsh at Maxted Thomas PR on 02 9555 9718 or anna@maxtedthomas.com.au

Media Quotes

“It’s easy to spot Brad Ngata’s work: it’s glamorous, sexy and has that extra special x-factor!”

Alexandra Spring, Beauty and Health Director, Vogue

“Brad is brilliant. He always gets my hair so right”

Suzanne Wangmann, Beauty Director, Sunday Magazine and Notebook:

“There’s something so satisfying about getting the cut you want every time”

Belle Baruzzi, Beauty Editor, Who magazine

“Brad Ngata approaches hair the way the best designers approach fashion, always looking forward to create a fresh and unique vision”

Glynis Traill-Nash, Deputy Editor, S - The Sun Herald

“Dear Brad, You know I think you’re a genius. A visionary. A master with surgical skill. Better believe I’ll be first in line when this new hotspot of yours opens!

Muchas love, Tracey”

Tracey Withers, Beauty Editor, Grazia

“Brad Ngata, the man who transformed my hair from Brown and boring, to a wonderful rich mocha with fringe benefits, He is my hair hero.”

Yasemin Turker, Beauty Editor, Primped.com.au

“Brad Ngata is the ultimate Sydney style icon…

the kind of guy who sparks trends without knowing it.

He always looks like a rockstar and I steal ideas from him every time I go to his salon…”

Jess Scully, editor, Summer/Winter in Time Out, April 24, 2008

“Beloved of the fab, fash pack”.

Ros Reines

“This is hair heaven!”

Linlee Allen

“A lock star on the cutting edge of contemporary hair style”

Vogue Australia, December 2007

“Brad Ngata Hair Direction is Australia’s leader –its mantelpiece almost buckles under the weight of all its trophies!”

Nick Bryant, BBC World News 31/8/07

“Australia’s top, most fashionable hairstylist”

Australian Woman’s Weekly, June 06

“The top shop for locks”,

Sydney Morning Herald (Sydney magazine)

“This inspirational stylist is at the top of the hairdressing pyramid”.

Culture Year Book, 2006

“One of the coolest, high-energy spaces in existence”.

Stylebite.com

“On the cutting edge of creativity, it isn’t hard to see why hairdresser Brad Ngata has been at the top of his game for almost two decades”

Savvy.com

EDITORIAL: 2008 Attitude

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